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Our web experience
The WebGenesis team has had years of experience in
building websites for small businesses through to large corporate sites.
Good usability has proven again and again to be a key factor behind
the success of an online business website.
Why usability is crucial?
Having an unusable site is like having to find your way to a new
destination without a map. No matter how exciting the destination is, if
the relevant information is not easy to find, its riches go unnoticed.
Usability is not necessarily about design, although your web design
needs to be a clever combination of usability and professional
presentation. The less “designed” your site looks, the less professional
your business appears.
If your potential customers can't see what they are looking for quickly
and easily, they will leave and go to another destination. It's that
simple. From this perspective, usability is everything for your
business.
The importance of your home page
The home page of your website is THE most important page of your
website. For some businesses, the website home page is the most
important public facing element in their entire business. No wonder
people take the presentation and design of their home page so seriously!
Your home page has around 10 seconds to capture the imagination and
interest of a visitor, and encourage them to want more information.
As a rule, your home page needs to be visually interesting and punchy.
Your main message and a call to action should be visible immediately and
very easy to read. An effective visual design can help to greatly
improve your site’s usability and retain you more customers.
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